Acquisition in Nail Color Products Business

Edgeworth Partners Dr. Fei Deng and Dr. Gregory K. Leonard worked on behalf of Coty, Inc. when it acquired OPI in 2010. The acquisition combined Coty’s Sally Hansen brand of nail color products with OPI’s OPI and Nicole brands. The U.S. Department of Justice did not challenge the deal. Drs. Deng and Leonard:

  • Performed a competitive effects analysis based on retail scanner data
  • Studied the extent of competition between distribution channels
  • Analyzed the likelihood and sufficiency of entry
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